3 Proven Tactics to Grow Your Small Business with LinkedIn

January 2nd, 2019 by Deanne Mulvihill

3 Proven Tactics to Grow Your Small Business with LinkedIn

There are over 30 million small businesses in the United States, but only half of them will make it past five years. Ensure your small business is in the successful half and capitalize on how LinkedIn can evolve your business. Here are three ways to grow your business using LinkedIn:

2. Create & Promote a LinkedIn Company Page

LinkedIn members are 50% more likely to buy once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees.
Here are some simple ways to get the word out:
● Announce the launch of the Company Page on your personal LinkedIn profile
● Link to your Company Page in the footer of your marketing emails or newsletters
● Embed a Company Follow button onto your website so visitors can easily follow your LinkedIn Company Page

2. Build an All-Star Team

LinkedIn has helped 75% of job switchers make informed decisions about their careers, making LinkedIn a top recruiting network for entrepreneurs.
Career Pages allow you to target audiences with a personalized look into your company, culture, and job postings. They give you dedicated Life and Job tabs on your Company Page that attract and engage relevant applicants.
In addition to creating Career Pages, have employees share job postings and “day in the life” content as well. This gives visitors a genuine idea of what it’s like to work for you and adds to your authenticity. If you have a few employees who lead the pack in sharing content, consider linking them to your Company Page’s Life Tab. Watch our video below on how to use the Life Tab to attract the right talent for your company:

3. Hire Freelancers

You’ve probably had an employee who took on a task outside of their domain. You might have even done it yourself a few times. While the effort is commendable, learning on the fly can also be detrimental.
Finding the right talent for the task isn’t as tricky as it once was, even if you can’t afford the average salaries of full-time employees.
LinkedIn ProFinder lets you post projects, get free proposals, and hire trustworthy professionals all in one place. ProFinder pairs you with local professionals to ensure you have the best freelance experience. With 172 professional services available on ProFinder, it’s easy to find the perfect professional. LinkedIn vets all the professionals on the platform to ensure they are qualified and leverages your network to find freelancers your connections have used.

For this article, our thanks goes out to:
Hilary Sehring
Search Marketing Specialist - Careers | LinkedIn Talent Solutions
https://www.linkedin.com/in/HilarySehring/

How Well Do You Match Up With Your Dream Job?

January 1st, 2019 by Deanne Mulvihill

With its newly unveiled feature, “How You Match”, LinkedIn analyzes if you’re a good fit for a job position. Utilizing your education level, skills, years of experience, and current job title, you can see where you align, and where you may fall short. No matter the job function (e.g. finance jobs, consulting jobs, or information technology jobs), LinkedIn provides you with real-time results.

If you meet most of the requirements, go ahead and apply with LinkedIn’s 1-Click Apply button! If there are some big gaps, you can either make updates to your profile or find a better match.

https://www.linkedin.com/salary/

Thank you, Hilary Sehring for this information

 

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Hilary Sehring

Search Marketing Specialist - Careers | LinkedIn Talent Solutions

https://www.linkedin.com/in/HilarySehring/

Ribbon Cutting for Cleaning Angie LLC

July 24th, 2018 by Deanne Mulvihill

Congratulations to Angie Plumb on her ribbon cutting for her cleaning business, Cleaning Angie LLC. Angie and her team are available for: Residential, Commercial, Construction Cleaning, Vacation Rentals, Move-outs, Move-ins, Pet Friendly, Biweekly, One Time. They are insured and work in most of the Northern Colorado area.

To reach Angie, please give her a call at (303) 562-7331. Why spend your time cleaning when you can be doing something more enjoyable or more productive.

 

Ribbon Cutting for Jo to Go

July 16th, 2018 by Deanne Mulvihill

Jo To Go is a drive thru coffee and ice cream shop. They offer a variety of specialty drink options, soft serve ice cream, baked goods and burritos. They are located at 429 Meadowlark Drive, Berthoud, CO 80513.

Chicago Title Spartan Scholarship Golf Tournament at TPC Colorado

June 29th, 2018 by Deanne Mulvihill

We are getting ready for this year's golf tournament. Larry Collins, manager at TPC Colorado, was just in our office for a meeting and shared with us a spot on the Golf Channel about TPC Colorado. Check it out.

If you'd like to golf in our tournament this year on Monday, August 13, CLICK HERE. We have about 30 spots left.

 

Ribbon Cutting for Northern Colorado Credit Union

June 20th, 2018 by Deanne Mulvihill

Congratulations to Northern Colorado Credit Union on their ribbon cutting yesterday. They have been in Greeley for 83 years and Berthoud is their first location outside of Greeley. Welcome to Berthoud! They are located at 909 Mountain Avenue.

Russ Dalke, President and CEO shared that they are community-minded and member-focused. Once you open a savings account with $25, you will become a member.

They offer 53,000 Free ATMs Nationwide (visit northerncoloradoco.org to find the closest one to you), debit cards with overdraft lines of credit (available upon credit approval), online home banking, eStatements, online bill pay, automatic payments and direct deposits.

If you need to borrow, they offer these services: auto & RV loans, credit cards, auto & mortgage refinancing, personal loans, home loans, HELOC (Home Equity Lines of Credit), mortgages and commercial loans (partnering with Centennial Lending).

Congratulations to their two door prize winners yesterday. NCCU treated us to sandwiches (made at Rise Artisan Bread and root beer floats (made on-site with root beer from A&W Berthoud, CO).

Stop in today and visit with their staff. They are looking forward to meeting you.

Berthoud Sunfest - Saturday, June 16 from 10 am - 4 pm

June 11th, 2018 by Deanne Mulvihill

Sunfest is an Outdoor Art and Quilt Show.

Quilts for viewing and for sale. We are excited to announce that we are introducing a barn quilt trail in the area. You will be able to learn about this project and how you can get involved.

Art vendors include clothing, jewelry, art, woodworking, pottery, birdhouses, household items and much more. This event is growing each year and expanding into a great art show.

There will be food and ice cream vendors as well as live music with Russ Hopkins

Call 970-532-4200 with any questions, or check our our website at www.BerthoudSunfest.com.

Berthoud Day - June 2, 2018

April 23rd, 2018 by Deanne Mulvihill

Mark your calendars for Berthoud Day 2018.

Go to www.berthoudday.com for a bigger version to the poster below.

Ribbon Cutting for Vanya Marie's Eclectic Closet

April 12th, 2018 by Deanne Mulvihill

Help us in congratulating Vanya Marie - an eclectic closet on their ribbon cutting. They are located at 521 A North 4th Street in Berthoud and open 11 am - 6 pm every day of the week. The reason it's called "eclectic" is because they carry artwork, cardigans, cards & notepads, dresses, embellished home miscellaneous items, gloves, handbags, hats & headbands, home decor, jackets, jewelry, pants peekaboo undergarments, refurbished furniture, scarves, shawls, shoes, socks, sweaters and tops. There is definitely something for everyone in this shop and lots of great gift items too.

Berthoud Day 2018

April 5th, 2018 by Deanne Mulvihill

Be sure to mark your calendars for Berthoud Day 2018. It is always the first Saturday in June so this year it is June 2. We start with a parade at 11 am on Mountain Avenue (Main Street in Berthoud). Then we move on to Berthoud Park (320 6th Street) for the rest of the day's festivities.

Here's our first band of the day:
2018 Entertainment
12:00 pm - 2:30 pm Barely Gettin' By Band

Go to www.BerthoudDay.com for more as well as updated information.